Traditions
The GoodYear blimp is an icon among sporting events and college football is no exception. We tapped into the true college traditions that tie fans together with their favorite team and one tradition that ties together all fans.
Social Campaign
Partnering with NASCAR we created a series of online videos to promote the key innovations everyday tires gained from the grueling conditions NASCAR drivers put them through. We used Kevin Harvick and Carl Edwards to put the tires to the test.
Brand
In this broadcast TV campaign, we brought the Wingfoot logo to life in some of the most extreme professional scenarios.